Alexina Paiement

Visual Designer
Transform your business

Web design

& SEO

Graphic design

& branding

Social media

marketing

Digital & email

marketing

I use design to empower businesses

& help them launch their products and ideas.

On the blog

Being the best brand to beat on the block

Being the best brand to beat on the block

Anyone can helm a business, but for a brand to constantly innovate and excel, a good entrepreneur needs to intervene directly into the makings of that brand, whether it be the experience, the look or the feel of it as a whole. Here is how a brand can easily become the best brand to beat on the block.

5 alarming reasons banner ads are dying

5 alarming reasons banner ads are dying

The banner ad is 22 years old, with a very flamboyant and dare-I-say eye-cancering beginning. I remember surfing the internet in the late 1990's with a good average of around 10 popups on each page. It was the trend, and as it was new marketers grabbed at the banner...

Why a CTA (call-to-action) matters

Why a CTA (call-to-action) matters

In web design, a call-to-action usually comes in the form of a button, a banner, or another type of graphic or text that prompts a user to do something in order to enter a conversion funnel (the journey a consumer takes to navigate an internet ad, a search engine, or an e-commerce website in order to convert this journey to a sale). These call-to-actions actively aim to convert a visitor into a lead and then, definitely, into a customer/consumer. All the clicks generated by those call-to-actions are then compiled to measure the success of its click-through rate (CTR). S

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