Forget telekinesis and other superpowers. Your designer has superpowers all their own that make them an absolute killer superhero and which you, the client, should take note of, as they’ll become quite indispensable if discovered. Here are only some of their powers:
They grow ideas like bulbs in Spring
It’s a good idea to start any project with at least a rough… idea. A blank page is nothing but a scrap of paper to a good designer. Even on their worst day when ideas aren’t coming, they’ll look around to search for ideas that will spark the big “Yes!”
Their curiosity could kill a cat
Good designers go to museums, art galleries, the cinema, the great outdoors, etc. that titillate their senses and keep their juices going. They want to know everything. They ask a lot of questions, so don’t give in to the temptation of shutting their out for wanting to know too much. It’s a designer’s job to ask questions so they can have a better understanding of what’s requested of them.
They practically live by “the code”
That is, they have a lot of tech know-how, and if they don’t have enough, they refer to point #2. In other words, they’ll find a way. These days, for example, no one can really be just a graphic designer or just a web designer. There’s a lot of merging and synergy between the two trades nowadays, and so designers must be versatile and willing to learn something new all the time.
They’re awesome at juggling projects
A good designer needs way more than Photoshop and typography skills. Good designers can juggle with their workload like the best clown in town. They plan, list, organise, keep records, send invoices, etc. There’s a fine line between a healthy and happy designer and a sad, depressed designer who wants to cut themselves. We all try to stay afloat of that boat.
They’re genius decision-makers
Between choosing the right typeface and the size of a stroke, a designer needs to make gut-decisions backed by a sensitivity, user experience training, and the ability to put themselves into other people’s brains. When a designeer makes a decision, be sure it is not a light one at all. Trust your designer, they’ve got your best interests at heart.
They pay fine attention to details
Designers are a dime a dozen on the web. Some are worth just as much yet will offer you a marble revolving globe on a golden platter. The good ones, on the other hand, will make sure that all the details are up to snuff. Yeah, it won’t be as cheap, but the quality will more than speak for itself.
They’re born storytellers
Good designers craft a narrative with every project. For a website they’ll become a user, consider the flow and how the audience will interpret the page they’re seeing. For a flyer they’ll consider how their design sits in the grand scheme of things vis-à-vis their target audience; they’ll become the client’s client and interpret the brand’s story from that unique point of view.
They keep their tools sharp
If a tradesman’s tools fail him, he is out of business only as long as the tools are not fixed. The same can be said for a designer. One never hopes for system failure, but if it does happen the designer is usually pretty frantic to get back up on their feet and running again. On the other hand, if the tradesman does not keep his tools (such as Photoshop, for example) current and regularly updated, then he will not be able to perform at full capacity and another designer may become more interesting in the client’s eye. Consequently, it’s in the designer’s best interest to ride the wave instead of playing catch up too late.
They have a killer arsenal
Good designers try to save time (I had a teacher in college that always stressed “intelligent laziness”) by collecting tools and tricks that will speed up the creating process. Those may be templates, fonts, graphics, stock photos, and so on. They allow good designers to tackle a wider array of design jobs at a much quicker pace than starting from scratch all the time.