Most creative industries accept that image galleries are hugely beneficial in displaying the workmanship and dedication they have in their work, but what about business industries? What benefits can they reap from image galleries when they don’t have artistic work to showcase?
People say that images are windows to the soul, and they aren’t wrong to say that. Here are several reasons why your website should have an image gallery:
1. Displaying a commitment to quality
Let’s get this out of the way first: you won’t need to invest in the most expensive camera equipment and/or studio. It’s all about editing, good cropping, and good lighting. Whew! Dodged that bullet.
Clients and customers want to know that you are the best option, either locally or on a grander scale depending on which scale your business operates. Poor quality images do not display a dedication to providing the best for your clientele. Think about it: they want to see what your business is all about. People want to do business with or buy from a company that they feel can deliver a high level of quality work or products. Showing them poorly photographed (pixelated, poorly lit) will make them gain the impression that you don’t care about your products or, even, enough to display your company itself in a good light (as in, in a good way).
A logistics company might benefit from showing great pictures of their fleet and/or their drivers. It showcases to potential and current client that you are proud of said fleet and/or drivers. A biography of your drivers would go a long way. Clients want to know your business. They want to relate. They want to know how much experience your drivers have. They want to see that your drivers love what they do. Remember the “windows to the soul” saying? Clients want to see that this is a company worth investing in.
2. Delivering a visually compelling user experience (UX)
People want to look at pictures, quite simply. It helps them make sense of information, and gives their eyes a break from reading long columns of text.
Images are a critical part of your website design. They form the story of your business. When 65% of the population fits in the “visual learner” category, images definitely help your visitors connect with and stay interested in your site. More and more books are made into movies these days, because of this general trend towards imagery rather than written word. Personally, I love to read a book, but there is definitely a reason graphs exist: to visualise information.
Often, what causes customers to click on your website in the first place, is what they see. If you’re selling actual physical products, a measly description isn’t going to sell it very well at all. Here’s another saying: a picture is worth a thousand words. You’ve heard it before, time and time again. Good quality pictures are all part of your story, and will create a compelling one, to boot. Keep in mind, however, that a visually pleasing user experience (UX) also needs to load quickly. This is why your image galleries need to be compressed yet still retain enough quality.
3. Branding your business
Quality images will play a tremendous role in branding your business. Stock images are all good and beautiful, but customers may have seen the image before on another site and get the impression that you don’t really take your brand seriously. They may think it’s unprofessional of you to use the same imagery as your competition. They may think you’re incapable of running your business professionally.
My advice is this: invest in your brand image. Create recognition. Show your brand’s character and individuality through a dedicated image gallery, at least one, that displays to your customers that you care about your company and how it is portrayed for the world to see. Brand reputation really isn’t a thing to laugh about.
Using my example from above, the logistics company may want to utilize an image gallery to show its values, the quality of its services or products, and above all, engage and persuade its potential customers or current client base to trust them.