5 alarming reasons banner ads are dying
The banner ad is 22 years old, with a very flamboyant and dare-I-say eye-cancering beginning. I remember surfing the internet in the late 1990’s with a good average of around 10 popups on each page. It was the trend, and as it was new marketers grabbed at the...
Why a CTA (call-to-action) matters
In web design, a call-to-action usually comes in the form of a button, a banner, or another type of graphic or text that prompts a user to do something in order to enter a conversion funnel (the journey a consumer takes to navigate an internet ad, a search engine, or an e-commerce website in order to convert this journey to a sale). These call-to-actions actively aim to convert a visitor into a lead and then, definitely, into a customer/consumer. All the clicks generated by those call-to-actions are then compiled to measure the success of its click-through rate (CTR). S
The shocking power of social media
If you have a following of some size, then you do have power. And it’s great to hold that power, to be able to interact with people and share what you’re up to.
What’s all the hype about Hype? (a Tumult Hype review)
A Tumult Hype review. Hype is an HTML5 animating tool for Macs that destroys Adobe Flash. But is it the next best thing? Read more to find out!
The impact of re-branding
Even if you’ve been in the business for what seems like forever, you should always consider the impact of re-branding.
