Why a CTA (call-to-action) matters
In web design, a call-to-action usually comes in the form of a button, a banner, or another type of graphic or text that prompts a user to do something in order to enter a conversion funnel (the journey a consumer takes to navigate an internet ad, a search engine, or an e-commerce website in order to convert this journey to a sale). These call-to-actions actively aim to convert a visitor into a lead and then, definitely, into a customer/consumer. All the clicks generated by those call-to-actions are then compiled to measure the success of its click-through rate (CTR). S
The shocking power of social media
It’s impossible to deny that this is the age of social media. Millions of apps, websites and other such online platforms make it possible for people, from businessman to marketer to something-or-other expert all the way over to the simple person that just wants...
What’s all the hype about Hype? (a review of Tumult Hype)
An article about Tumult Hype, an HTML5 animating tool for Macs that destroys Adobe Flash. But is it the next best thing? Read more to find out!
5 reasons why banner ads are dying
If you’ve ever noticed that no one is clicking on your banner ads, no matter the budget you put into how they’re made or how much they’re published all over the web, that’s nothing new. There are very real, and very sobering reasons why banner...
15 inspirational kpop music videos
Kpop is essentially what Motown used to be: a company trains and “fabricates” young people into becoming a whole nation’s idols, who actually have very little say in how they present their music to the masses. And still, it blew my mind. I’ll leave you to chew on that.