Why a CTA (call-to-action) matters

Why a CTA (call-to-action) matters

In web design, a call-to-action usually comes in the form of a button, a banner, or another type of graphic or text that prompts a user to do something in order to enter a conversion funnel (the journey a consumer takes to navigate an internet ad, a search engine, or an e-commerce website in order to convert this journey to a sale). These call-to-actions actively aim to convert a visitor into a lead and then, definitely, into a customer/consumer. All the clicks generated by those call-to-actions are then compiled to measure the success of its click-through rate (CTR). S

5 reasons why banner ads are dying

5 reasons why banner ads are dying

If you’ve ever noticed that no one is clicking on your banner ads, no matter the budget you put into how they’re made or how much they’re published all over the web, that’s nothing new. There are very real, and very sobering reasons why banner...
15 inspirational kpop music videos

15 inspirational kpop music videos

Kpop is essentially what Motown used to be: a company trains and “fabricates” young people into becoming a whole nation’s idols, who actually have very little say in how they present their music to the masses. And still, it blew my mind. I’ll leave you to chew on that.