Most creative industries accept that image galleries are hugely beneficial in displaying the workmanship and dedication they have in their work, but what about business industries? What benefits can they reap from image galleries when they don’t have artistic work to showcase?
Even if you’ve been in the business for what seems like forever, you should always consider the impact of re-branding.
Once upon a time, I did some work for my mother because I was going to do “a beautiful job” (her words). She thought I had a beautiful style and an eye for great design and liked to tell everyone how good I was. Unfortunately, my mother suffers from the belief that an age-old design myth is true. Here it is, debunked.
You want a website redesign, and that usually means updating the look of your website so it can reflect a new colour scheme or a logo update that’s been newly implemented. This is all fine and dandy, but it can lead to a series of redesign mistakes that will cost you users if they are not remedied.
In web design, a call-to-action usually comes in the form of a button, a banner, or another type of graphic or text that prompts a user to do something in order to enter a conversion funnel (the journey a consumer takes to navigate an internet ad, a search engine, or an e-commerce website in order to convert this journey to a sale). These call-to-actions actively aim to convert a visitor into a lead and then, definitely, into a customer/consumer. All the clicks generated by those call-to-actions are then compiled to measure the success of its click-through rate (CTR). S