Even if you’ve been in the business for what seems like forever, you should always consider the impact of re-branding.
Once upon a time, I did some work for my mother because I was going to do “a beautiful job” (her words). She thought I had a beautiful style and an eye for great design and liked to tell everyone how good I was. Unfortunately, my mother suffers from the belief that an age-old design myth is true. Here it is, debunked.