Confessions of a productive girl

Confessions of a productive girl

I’ll be extremely honest… I’m a procrastinator at heart. You wouldn’t know it, though, because I’m a productive beast when it absolutely matters. And I’ve made miracles happen with my productivity which comes straight out of a need to be procrastinating. Weird, right?

How to create branding that won’t fail to impress

How to create branding that won’t fail to impress

Branding is one of the most important aspects of any business, no matter how large or small it is. A B2B will find branding just as important as a big-name corporation will. Effective branding will not only put your name out there, it will give you quite the edge in...
Why a CTA (call-to-action) matters

Why a CTA (call-to-action) matters

In web design, a call-to-action usually comes in the form of a button, a banner, or another type of graphic or text that prompts a user to do something in order to enter a conversion funnel (the journey a consumer takes to navigate an internet ad, a search engine, or an e-commerce website in order to convert this journey to a sale). These call-to-actions actively aim to convert a visitor into a lead and then, definitely, into a customer/consumer. All the clicks generated by those call-to-actions are then compiled to measure the success of its click-through rate (CTR). S

How I know your designer is a superhero

How I know your designer is a superhero

Forget telekinesis and other superpowers. Your designer has superpowers all their own that make them an absolute killer superhero and which you, the client, should take note of, as they’ll become quite indispensable if discovered. Here are only some of their...