As someone who has always despised Flash and its over-complicated gimmicks, I found myself enjoying Tumult’s Mac-only HTML5 WYSIWYG web and animation software, Hype, when I was rather unceremoniously introduced to it a few weeks into one of my jobs. This was the winter of 2015 and our clients wanted an animated ad put into LaPresse+, Quebec’s leading pioneer in rich-format news. They needed an ad done for yesterday, and LaPresse+ deals with hand-coded or Hype documents only. Considering their very high standards and many restrictions, my co-worker that had previously done work for them recommended that I learn how to use Hype because it would speed up my workflow much more than delving into hand-coding which, admittedly, I hadn’t done in a long, long time.
Anyway. Clients needed ad. I had no time to waste. I faffed so hard at getting the hang of the software, but in the end I got it done within a reasonable time frame. (I suppose the moral of this story is that never say you can’t do something because you don’t know how). It doesn’t mean I appreciated being thrown off the deep end, but it happened and it worked and I’m still alive. I guess that’s something good, right?
There’s been a reasonable amount of “hype” around Hype (get it? get it?) and quite a good bit of talk about it too since its release in mid-2011. Developed by a pair of ex-Apple engineers, the software currently only runs on Macs and creates “beautiful HTML5 web content” that requires no prior knowledge of coding or animating techniques. Perhaps that is why it is often used by users frustrated with Dreamweaver or other WYSIWYG editors to create fully-functional websites.
The question is: does this application deliver or does it get too much “hype” for what it offers?
Tumult Hype: a worthy Flash alternative?
These are the days where Flash is dead. If you’ve been living under a rock for the past god-knows-how-long, you won’t know that Flash has been, over its long reign, the tool of choice for creating everything from animated banner ads to “flashy” (get it? get it?) interactive websites. It was the tool designers turned to for all animated content on the web. And why not? There wasn’t a tool out there that had its versatility, its range of animations, its flexibility, etc. It was easy to learn, everyone and their neighbour had the Flash browser plugin installed on their browsers, and it was pretty powerful. You could do anything with it. It ruled king.
Until recently. Businesses want their websites ranking high on Google and other search engines. Flash content, no matter how cool and snazzy, cannot be archived. Bottom line. Zip. Nada. Google sees nothing. Your logo is invisible, your address is a ghost, your entire business might as well not exist. And not only that, but let’s say you have a fully responsive HTML/CSS website but use some cool-looking Flash buttons for your call-to-actions… well not one single mobile user would see it. In other words, what you’re trying to sell won’t show up. And don’t even mentions iOS. Apple refuses to support Flash anymore, claiming rightfully so that Flash uses up far too much bandwidth anyway. For people who want to keep their mobile data stats low, Flash is a mediocre player.
In step CSS3 and HTML5
It’s only recently that CSS3 has reached the stage of overall support across all major browsers. What this means is that anything you code with CSS3 will be seen and work on iOS devices such as the iPhone and iPad. Practicality aside, this technically means that CSS3 brings in the possibility of animating elements individually using code that all web developers already know (with some new syntax, but it’s not that much different and besides it makes more sense than the old syntax). Hurray!
Hype’s entry into the foray
The main problem with the use of CSS3 and HTML5 is that to achieve the animation you want, however, you need to write a lotof code even for the simplest animation. The other one is that if you are a visual person, all of this code won’t make a lick of sense to you. For example, let’s say you want to make that drawing I linked. In real life you would grab a pen and paper and draw that straight line. In code, however, you have to figure out where point A and B are (Remember Math class with x and y diagrams? Yeaaaah, who said Math was useful after high school, right?…)
This is where Hype steps in to make everything a little/LOT more honkey-dorey. Hype is, at its core, a WYSIWYG front-end editor, allowing users to create animations without worrying about the technicalities such as what I just mentioned. It takes away that barrier that keeps most people away from web animation. With Hype, you don’t have to write a line of code (well, unless you want to).
Hype is only available for the niche Mac market. While, you know, most designers these days work on Macs, the majority of the world does not. I in fact lived for two years in a country that is dominated by the world of PCs and prehistoric versions of Internet Explorer (the schools I worked at were stuck on IE6 due to the banking and e-commerce systems being so… well… prehistoric). But I digress. If Johnny Doeboy, who uses a PC, decides one day he’d like to make the world a better place by making his animations actually show up on all devices possible although he doesn’t have the dough (get it? get it?) to outright buy Adobe Edge or another paid animating software of the likes, he’ll be SOL because Google Web Designer has a steep learning curve (in my opinion) and Tumult Hype won’t work on his PC (it might even decide the file extension is a virus).
As well, if you’re coming from Flash where animations were its aplenty and its forte, you’ll be sorely underwhelmed. Hype offers only very linear animations(bottom) and transitions (bottom). If you’re wanting to create Flash-like animations with cool effects and all, you’re going to need to learn some serious code.
That it doesn’t make use of HTML5’s new semantics is a little backward too, given that useful tags like <header>, <footer>, <nav>, <section>, <article> and more would be very useful for those using the app to create websites.
Hype is an excellent tool for those new to the world of online animation, granted, but for those who may want a robust tool with Flash-like features and actual HTML5 content, you’re probably going to be sorely disappointed. That said, give Hype a try; it’s easy to use, the interface is familiar for Flash afficionados, and you can create some nice-looking projects fairly quickly.
What do you think about Hype? Have you used it? Are you a hobbyist or a professional? Have more to say? Let me know in the comments!