A website redesign… again!

A website redesign… again!

I’ve done a complete website redesign a few times on my own website over the last 10 years. From pure HTML/CSS in the early 2000’s during my college years, all the way to WordPress in the 2010’s, I’ve experimented and iterated to create designs...
Why a CTA (call-to-action) matters

Why a CTA (call-to-action) matters

In web design, a call-to-action usually comes in the form of a button, a banner, or another type of graphic or text that prompts a user to do something in order to enter a conversion funnel (the journey a consumer takes to navigate an internet ad, a search engine, or an e-commerce website in order to convert this journey to a sale). These call-to-actions actively aim to convert a visitor into a lead and then, definitely, into a customer/consumer. All the clicks generated by those call-to-actions are then compiled to measure the success of its click-through rate (CTR). S

How to become a designer: my story

How to become a designer: my story

When I was younger my mother made sure art was part of my life very early on. My parents were dancers and liked to tell people that they were pregnant with me during an advanced ballroom dancing examination. My older sisters danced and likewise I ended up dancing as...