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The advertising and marketing industries have long recognized that colour marketing play an integral role in influencing our perception of brands.
Anyone can helm a business, but for a brand to constantly innovate and excel, a good entrepreneur needs to intervene directly into the makings of that brand, whether it be the experience, the look or the feel of it as a whole. Here is how a brand can easily become the best brand to beat on the block.
The banner ad is 22 years old, with a very flamboyant and dare-I-say eye-cancering beginning. I remember surfing the internet in the late 1990's with a good average of around 10 popups on each page. It was the trend, and as it was new marketers grabbed at the banner...