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The advertising and marketing industries have long recognized that colour marketing play an integral role in influencing our perception of brands.
In web design, a call-to-action usually comes in the form of a button, a banner, or another type of graphic or text that prompts a user to do something in order to enter a conversion funnel (the journey a consumer takes to navigate an internet ad, a search engine, or an e-commerce website in order to convert this journey to a sale). These call-to-actions actively aim to convert a visitor into a lead and then, definitely, into a customer/consumer. All the clicks generated by those call-to-actions are then compiled to measure the success of its click-through rate (CTR). S
If you have a following of some size, then you do have power. And it’s great to hold that power, to be able to interact with people and share what you’re up to.
From Microsoft’s Metro user interface to Apple’s move to minimalist design, flat design is everywhere: from web design to logo design, all the way to print design, too. But why is it so prevalent today? Let’s take a look.
We understand people on the other side (of the ocean, of the window, of the divide) but they aren’t us.
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